Producer Information

Shows in the Fertile Ground Festival should have a local writer/creative team, with at least one of the writers/creators living in Portland, and the majority of the performers/designers based in the Portland area.

Producers are expected to handle all aspects of producing their show, including securing a venue, providing all artistic/production staff, and participating in the marketing/promotion of their show.

We welcome shows at any stage of development, from first draft readings, sing-throughs of all or a portion of a new musical, a workshop production, or fully produced world premieres.

Registration for a single event is $135 which includes:

• A single listing on the Fertile Ground website and Festival guide
• At least one social media post (FB & Instagram) highlighting your project
• Free use of Fertile Ground’s ticketing system
• Access to expert-led marketing, producing, and accessibility workshops
• Use of CoHo Production’s Resource Center for x amount of time

Fertile Ground’s primary function is to act as a marketing umbrella for all Festival projects. The Festival is broadly marketed in traditional digital, print, and social media throughout Portland. The Fertile Ground website and Festival guide provide centralized locations for patrons to explore the Festival offerings, and the Festival pass incentivises audiences to take a chance on unfamiliar work. As a program of the Portland Area Theatre Alliance, Fertile Ground aims to support producers by providing access to expertise and resources that may be exceptionally beneficial to newer producers.

Yes – any company with an established ticketing system is welcome to use their ticketing system. We strongly encourage people who are not part of an existing theatre company or season to use the Fertile Ground ticketing system in order to create the smoothest possible experience for audiences.

For the most part, producers should regard participation in Fertile Ground as though they are independently producing a show, but with additional marketing support.

Producers are responsible for all costs associated with producing their show, including paying all artistic personnel, and for both rehearsal and performance space.

Producers are required to provide Fertile Ground with information and assets to promote their show, including promotional images and copy for use on the Festival website, in the Festival guide, and on social media.

Participants are highly encouraged to engage in their own additional marketing efforts and promote their show through their own channels and to their own audience base.